Kurzbeschreibung

 

Would you like to learn more about the technical standard "HbbTV" which connects the so long separated worlds of "television" and "Internet"? Are you already working at evaluating how this standard can profitably be integrated into your entrepreneurial considerations? Or is HbbTV already established in your company, and there are still some remaining questions for the answer of which you would like to receive some support?

Then you can profit from IRT’s know-how. Based on the expert knowledge of our employees in the areas of standardization, application development and conformance testing, IRT is organizing the intensive seminar in English language on the technical basics of HbbTV, including the latest information on HbbTV 2, Second Screen integration and advertising.

It is important to us that you can apply your newly gained expertise later on also in practice. We will not only combine the theoretical fundamentals with live demonstrations of services and equipment, but also deal with your individual questions. Therefore, the number of participants is limited to 17 persons. The two-day event is structured in an overview on HbbTV and a deep insight into the application development. Booking just one particular day is possible.

The intensive seminar addresses content providers, broadcasters, network providers and application developers with related technical background knowledge.

Agenda

Program

Day 1: Tuesday, July 17, 2018 10:00 – 16:00

Introduction, architecture, and status of market development

Introduction

• Hybrid TV as a specific market segment

• The HbbTV Association – its partners and objectives

The architecture of the HbbTV system

• Functional requirements

• Overview over the HbbTV standards 2.0 and 2.0.1 and improvements in comparison with HbbTV 1.5

• Integration of HbbTV 1.x/2.0 into the DVB system

• applications signalling and application transport via the broadcast channel

Status of market development

• HbbTV services in Germany and Europe

• HbbTV on different distribution ways: satellite, cable, terrestrial

• HbbTV in IPTV networks

• Different business models for HbbTV

• Status of introduction of HbbTV 2.0/2.0.1

• HbbTV and Second Screen

• HbbTV and Targeted Advertising

• Demonstrations

Invitation to a social event in downtown Munich

Day 2: Wednesday, July 18, 2018 10:00 – 16:00

Application development for HbbTV

HbbTV Application Environment

• HTML Profiles

• HbbTV Basics

• Development Tools and JS Frameworks

Broadband A/V and Subtitles

• A/V Formats

• Subtitles

• Live Streaming and DASH

• Ad Insertion

Second Screen Applications

• Second Screen with HbbTV 1.0

• Companion Screen APIs in HbbTV 2.0

• Demo and discussion of ARD Mediathek showcase

• Demo and discussion of Media Synchronisation use case

Application delivery via broadcast and stream events

• Access to broadcast resources from HbbTV apps

• Using stream events

Capability discovery

• Optional features, video codecs, DRM

Application examples