Whereas a “sandbox” is well-known as a safe playground for children, in the context of the EU project MediaRoad Sandboxes are media innovation accelerators in which groundbreaking ideas can be tested and scaled. The MediaRoad “Sandbox Hub” sets up a European network of such accelerators, which are hosted by established media organisations, and encompass applications from entrepreneurs, startups and SMEs with media-related concepts involving technology, journalism, social media and content. Each Sandbox operates independently and has its own specific theme, while it is interlinked across Europe to share success cases for broader implementation.

This event will showcase startups and intrapreneurs from selected European Sandboxes who will present themselves and their innovative concepts. The programme is closely organised with MediaRoad Sandbox Hub leader, VRT Sandbox, and currently foresees:

  • an overview of the Sandbox concept used to boost innovations
  • an insight in practical Sandbox experiences and do’s and don’ts to successfully kick-off innovation accelerators
  • interactive presentations / Sandbox pitching sessions
  • a bavarian lunch …
  • … combined with Sandbox demonstrations and further bilateral discussions

The event targets broadcasters and media experts with interest in collaborative innovation including media innovation managers, decision makers and researchers. The event language is English.